There are only a few studies that have looked at the effectiveness and conversion rates of nano influencer marketing. Nano influencer marketing refers to the use of everyday people with a small but dedicated following, often made up of their close friends and family, to promote products and services.
- A study published in the Journal of Marketing Communications found that nano influencer campaigns had a 22% higher conversion rate compared to campaigns using traditional influencers. The study also found that nano influencer campaigns had an average engagement rate of around 8%.
- Another study published in the Journal of Business Research found that nano influencer campaigns had a higher conversion rate and lower cost per acquisition compared to traditional influencer campaigns. The study also found that nano influencer campaigns had a higher level of authenticity and genuineness compared to traditional influencer campaigns.
- A third study published in the Journal of Marketing found that nano influencer campaigns had a higher level of trust and credibility with consumers compared to traditional influencer campaigns. The study also found that nano influencer campaigns had a higher level of engagement and a higher likelihood of purchase compared to traditional influencer campaigns.
- A fourth study published in the Journal of Advertising Research found that nano influencer campaigns had a higher level of engagement and a higher likelihood of purchase compared to traditional influencer campaigns. The study also found that nano influencer campaigns were more cost-effective and efficient compared to traditional influencer campaigns.
- A case study about promoting an online casino via nano influencers executed by Nova Pupa revealed a conversion rate of 11.5% and a ROAS (return on ad spend) of 7500%. The nano influencers promoted the online casino via Facebook.
Overall, the statistics suggest that nano influencer marketing can be a highly effective and cost-efficient way to drive conversions and reach new customers. It’s important to carefully research and select the right nano influencers for your brand and to create high-quality content that resonates with their followers to maximize the chances of success.
There is a wealth of research and statistics showing that people’s buying decisions are often influenced by their friends and family. Here are a few examples:
- A study published in the Journal of Consumer Psychology found that people are more likely to make a purchase if they receive a recommendation from a friend or family member. The study found that people placed more trust in the recommendations of their loved ones and were more likely to perceive the product as a good value.
- Another study published in the Journal of Marketing found that people are more likely to make a purchase if they receive a recommendation from someone they perceive as similar to themselves. The study found that people are more likely to trust and value the opinions of those who are similar to them in terms of demographics, interests, and values.
- A third study published in the Journal of Consumer Research found that people are more likely to make a purchase if they receive a recommendation from someone they perceive as an expert or authority on the topic. The study found that people are more likely to trust and value the opinions of those who are seen as knowledgeable or experienced in the field.
These studies suggest that people’s buying decisions are often influenced by their friends and family, and that recommendations from loved ones can be a powerful way to drive sales and influence purchasing behavior.